For all have sinned and fall short of the glory of God. Romans 3:23
For the wages of sin is death, but the gift of God is eternal life in Christ Jesus our Lord. Romans 6:23
All of us are sinners.
All of us fall short of the glory of God.
All of us deserve to die for our own sins.
In spite of all of this, God chose to offer each one of us a priceless, blameless gift to take on the wrath of God we deserve.
Now that's love.